Where Artistry Meets Clinical Precision
Most PMU studios are run by artists. Denver Dream Medspa is run by an artist with a medical director. That distinction — a physician overseeing clinical protocols alongside a creatively driven clinical director — defines what makes this South Colorado Boulevard studio different from nearly every other permanent makeup destination in the Mountain West.
Founded in 2017, Denver Dream Medspa has grown into a multi-service luxury facility that combines the warmth and personal attention of an independent studio with the safety standards and expanded treatment scope of a medical practice. The result is a client experience that feels genuinely elevated — not just marketed as such.
Erica Roybal: Artist, Author, Educator
Erica Roybal — clinical director and co-founder — has built one of the more remarkable portfolios of any PMU artist in the country. A three-time Best of Mile High Award winner (2023, 2024, 2025) for outstanding permanent makeup work, she is also the author of two books that have become reference texts in the industry:
- “The Modern Permanent Makeup Bible” — a comprehensive guide to contemporary PMU technique, covering everything from pigment chemistry to client consultation frameworks
- “The Cosmetic Laser Training Bible” — a training resource for practitioners expanding into laser services
That dual expertise — PMU artistry and cosmetic laser — is directly reflected in Denver Dream’s service menu, which integrates both modalities in ways that create treatment possibilities unavailable at studios that only offer one.
The Medical Director Advantage
Having a physician medical director on the team isn’t just a regulatory requirement (in Colorado, some injectable services require physician oversight); it’s a quality differentiator. Dr. Case reviews clinical protocols, ensures that treatment combinations are safe and appropriate for each client’s health profile, and provides an additional layer of accountability that clients — particularly those seeking medical-adjacent services like dark lip neutralization or combination PMU and laser treatments — genuinely value.
Services Offered
- Microblading — fine hair-stroke brow work
- Nano Brows — machine-applied precision strokes
- Powder & Ombré Brows — soft, filled brow finishes
- Lip Blush — dimensional lip color and definition
- Dark Lip Neutralization — specialized correction for hyperpigmented lips
- Permanent Eyeliner — from subtle lash enhancement to bold liner
- IPL & Laser Treatments — skin tone, texture, and hair removal
- Cosmetic Injectable Therapies — under physician oversight
- Skincare Services — medical-grade facials and treatments
- PMU & Laser Training Academy — recognized for educational excellence
A Destination for Complex Cases
Denver Dream has developed a particular reputation for clients who come with challenging situations: uneven skin tone that requires careful pigment selection, previous PMU that needs correction or complementary treatment, or clients seeking multiple services that need to be sequenced thoughtfully to achieve the best outcome.
The studio’s 695+ reviews across platforms reflect a client base that ranges from first-time microblading appointments to complex multi-session correction and enhancement plans — and reviews across both ends of that spectrum are consistently strong.
Visit Denver Dream Medspa
Denver Dream Medspa 695 S Colorado Blvd, Suite 300 Denver, CO 80246
→ denverdreammedspa.com → Instagram: @dream.medspa
The studio recommends scheduling a consultation before booking services, particularly for clients with previous PMU work or those interested in combination treatments. South Colorado Blvd location offers convenient access from both Denver proper and the south metro suburbs.